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Increase Your Sales Performance with Amazon Paid Search

by Jocelyn Fernandez in Admin Support, Amazon, Online Marketing, Services, Tips, Virtual Assistant

In the previous two decades, consumer practices and trends have changed the ways in which brands advertise their products and drive sales. Because of smartphones and other mobile devices, most of the consumers have the internet available at all times. This allows them to make thoughtful and informed purchases by having the ability to search for product details and reviews on web-based platforms. This consumer behavior has continued the exponential growth of Google and Amazon’s paid search marketing.

Google As The Pioneer of Paid Search Marketing

Paid search marketing has its roots in the early 1990s, as search engines turned into the primary means through which internet users explored the web. While many search engines were in competition with each other, Google quickly settled itself as the top search engine on the web by 2000 as indicated by Search Engine Land. The company launched Google Adwords, a self- service advertising solution to take advantage of its large audience. So as to use Google Adwords, businesses make an ad which informs audiences about what they offer. After making an ad, businesses choose a set of keywords related to their brand that potential customers may look for on Google. 

Their ad would then appear above search results when people type those keywords into Google. Business only pays for their ads when people engage with them by clicking on the ad with the website link or when people call the business directly on Google.

Google Paid Search Results

Google Adwords has experienced a strong growth rate since its launch. According to Search Engine Land, Google earned $24.6B in search ad revenue in 2016. Many other search-based platforms have followed suit by developing their own methods of paid search advertising.

Amazon’s Growing Ad Revenue

To reach shoppers as they searched for products on the site, Amazon, the leading e-tailer in the U.S. launched self-service advertising solutions in 2012. Amazon’s shoppers have a high likelihood to buy from the site and this guarantees better sales conversion.

As indicated by Amazon press release in December 2017, more than 1 billion purchases were fulfilled by Amazon during the holiday season. It doesn’t stop there, coupled with frequent purchases, spend by customers has also gone up at the retail giant. As of September 30, 2017, CIRP estimates that in the US, the average yearly spending at Amazon.com for Amazon Prime members is approximately $1,300, and the average spending for Amazon Echo owners is approximately $1,700. All US Amazon customers spend approximately $1,000 yearly.

In 2012, Forrester found that 30 percent of consumers look first on Amazon for their desired products. However, as of 2017, Amazon was a close second to Google in the ranking of sites used to find and research products. Fifty-five percent of product searches in the U.S. comes from Amazon. This continues a more than three-year growth trend for Amazon, suggesting that their share of product searches will continue to grow.


Amazon Paid Search Results

How it Works

The majority of Amazon’s paid search marketing options follow an auction-based model in which sellers and vendors set a daily spending plan for their ads. The more that a seller or vendor is willing to pay for their advertisement, the higher the probability that their advertisements will be shown. Sellers and Vendors pay for their ads per-click, implying that they pay a set amount each time a customer taps or clicks on their advertisements. Thus, Amazon is rewarded for effective advertising. This model has worked well. Business Insider reports that Amazon paid search income was $2.8 billion out of 2017. 

Keeping Up With Evolving Trends

While paid search advertising has filled in as a rewarding endeavor for both Google and Amazon, each company remains faced with the challenge to keep up with evolving marketing trends. In 2017, According to Search Engine Watch, Google discharged in excess of 40 updates and changes on its AdWords platform. That same year, Amazon extended its site to new marketplaces around the world, making a need to change their advertising strategies to reach audiences.

2018 promises to be a year of continued change for each company as they keep on extending their advertising options.

MyOwnVA is customer-centric and has long experience in initiatives and campaigns that gets specific groups of people engaged with brands and business. We provide an effective means of communication about what your business has to offer by giving you the ability to focus on what each of your customers genuinely needs.

Get in touch today, we’d be more than happy to present what we can offer your business and how you can be a part of our story. Hire a Virtual Assistant in the Philippines now! 

Connect today, we’d be beyond what glad to show what we can offer your business. Contract a Virtual Assistant in the Philippines now! You can contact us or email us at jocelyn@myownva.com.

 

 

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A Powerhouse for BPO Companies: Virtual Assistants in the Philippines

by Jocelyn Fernandez in Benefits, General, Online Marketing

The Philippines is a well acknowledged country when it comes to workforce especially in the BPO (Business Process Outsourcing) industry. In fact, ESEAN Briefing (2017) indicated that the Philippines beat Mumbai as the “2nd ranking BPO destination”. In addition, Global Innovation Inc. (2017) phrased in one of their articles that “the country (Philippines) remains to be an attractive place for investors to outsource some of their services.” A number of studies have also supported these acknowledgements which leads us to the question “What makes the Philippines a competent country in the BPO industry?”

While one can think of several reasons why the Philippines has become the BPO hub in Asia, studies have pointed out the most common ones. Below are four of the most common reasons.

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Why People Want to Venture into the Virtual Assistant Business

by darrel_seo in Admin Support, General, Human Resource, Online Marketing, Services, Website Management

Imagine this, waking up at 5 AM for a work at 7 AM but you have to consider showering, dressing up, making breakfast for your family, make sure your kids are ready to go to school and your husband is prepped for work, then you have to consider the traffic in the metro and a quick order of a venti-sized cafe latte for an instant pick-me-up then work 8 hours for the rest day and go home and take care of your family again but you are exhausted already and all you want to do is crash onto your bed but then the reality sinks in that this is your routine, 5 days a week for a month–always working, you have no rest and you feel the overwhelming burnout.

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Why You Should Hire A Virtual Assistant

by darrel_seo in Online Marketing

The demand for virtual assistants has never been at its highest demand until now. Companies, brands and even small business have realized the importance on hiring a virtual assistant to increase productivity and ensure the cash flow. However, some are still adamant in hiring their own virtual assistant, especially those who never had such experience in having one under their wing, while some company executives and independent businesses, especially small ones, still have the mentality that they can do everything on their own, that they would still do fine.

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Essential Qualities In Becoming Best Virtual Assistant Remotely

by darrel_seo in Online Marketing

People now want to work from home so they can have more time with their family.. They also want to be more productive in their work, but find that they still must spend much time on ordinary tasks as researching facts booking flights and hotels, and looking for the best deals for the company. Much of this time could be better spent on more worthwhile projects, client’s conferences, and better yet, relaxation. Make your life easier and hire a virtual assistant.

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