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Increase Your Sales Performance with Amazon Paid Search

by Jocelyn Fernandez in Admin Support, Amazon, Online Marketing, Services, Tips, Virtual Assistant

In the previous two decades, consumer practices and trends have changed the ways in which brands advertise their products and drive sales. Because of smartphones and other mobile devices, most of the consumers have the internet available at all times. This allows them to make thoughtful and informed purchases by having the ability to search for product details and reviews on web-based platforms. This consumer behavior has continued the exponential growth of Google and Amazon’s paid search marketing.

Google As The Pioneer of Paid Search Marketing

Paid search marketing has its roots in the early 1990s, as search engines turned into the primary means through which internet users explored the web. While many search engines were in competition with each other, Google quickly settled itself as the top search engine on the web by 2000 as indicated by Search Engine Land. The company launched Google Adwords, a self- service advertising solution to take advantage of its large audience. So as to use Google Adwords, businesses make an ad which informs audiences about what they offer. After making an ad, businesses choose a set of keywords related to their brand that potential customers may look for on Google. 

Their ad would then appear above search results when people type those keywords into Google. Business only pays for their ads when people engage with them by clicking on the ad with the website link or when people call the business directly on Google.

Google Paid Search Results

Google Adwords has experienced a strong growth rate since its launch. According to Search Engine Land, Google earned $24.6B in search ad revenue in 2016. Many other search-based platforms have followed suit by developing their own methods of paid search advertising.

Amazon’s Growing Ad Revenue

To reach shoppers as they searched for products on the site, Amazon, the leading e-tailer in the U.S. launched self-service advertising solutions in 2012. Amazon’s shoppers have a high likelihood to buy from the site and this guarantees better sales conversion.

As indicated by Amazon press release in December 2017, more than 1 billion purchases were fulfilled by Amazon during the holiday season. It doesn’t stop there, coupled with frequent purchases, spend by customers has also gone up at the retail giant. As of September 30, 2017, CIRP estimates that in the US, the average yearly spending at Amazon.com for Amazon Prime members is approximately $1,300, and the average spending for Amazon Echo owners is approximately $1,700. All US Amazon customers spend approximately $1,000 yearly.

In 2012, Forrester found that 30 percent of consumers look first on Amazon for their desired products. However, as of 2017, Amazon was a close second to Google in the ranking of sites used to find and research products. Fifty-five percent of product searches in the U.S. comes from Amazon. This continues a more than three-year growth trend for Amazon, suggesting that their share of product searches will continue to grow.


Amazon Paid Search Results

How it Works

The majority of Amazon’s paid search marketing options follow an auction-based model in which sellers and vendors set a daily spending plan for their ads. The more that a seller or vendor is willing to pay for their advertisement, the higher the probability that their advertisements will be shown. Sellers and Vendors pay for their ads per-click, implying that they pay a set amount each time a customer taps or clicks on their advertisements. Thus, Amazon is rewarded for effective advertising. This model has worked well. Business Insider reports that Amazon paid search income was $2.8 billion out of 2017. 

Keeping Up With Evolving Trends

While paid search advertising has filled in as a rewarding endeavor for both Google and Amazon, each company remains faced with the challenge to keep up with evolving marketing trends. In 2017, According to Search Engine Watch, Google discharged in excess of 40 updates and changes on its AdWords platform. That same year, Amazon extended its site to new marketplaces around the world, making a need to change their advertising strategies to reach audiences.

2018 promises to be a year of continued change for each company as they keep on extending their advertising options.

MyOwnVA is customer-centric and has long experience in initiatives and campaigns that gets specific groups of people engaged with brands and business. We provide an effective means of communication about what your business has to offer by giving you the ability to focus on what each of your customers genuinely needs.

Get in touch today, we’d be more than happy to present what we can offer your business and how you can be a part of our story. Hire a Virtual Assistant in the Philippines now! 

Connect today, we’d be beyond what glad to show what we can offer your business. Contract a Virtual Assistant in the Philippines now! You can contact us or email us at jocelyn@myownva.com.

 

 

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How Virtual Assistant Works

by Jocelyn Fernandez in Admin Support, Human Resource, Services, Virtual Assistant

 

  • Virtual support duties are not limited to clerical work. Many VAs provide marketing, web design and other services.

  • VAs are experts in their own niche and understand your business thoroughly.

  • VAs are skilled in multiple areas and they can focus on several vital task simultaneously.

  • Virtual Assistants specialize in a specific skill set. For example, a marketing or PR virtual assistant only does marketing or PR work. Other virtual assistants do a variety of duties but within a specific industry. For example, a real estate virtual assistant does many tasks, but only for Realtor clients.

  • Share the tasks on which you don’t have that much expertise. This way, you can concentrate on your core business functions.

  • VA can benefit your business by completing the specialized work.

  • Get access to world-class talent and comparatively lower costs.

  • Would allow your time to spend on managing the important tasks in your business and less time managing your mundane tasks like scheduling, researching, social media, and more to make sure your business is more productive.

  • The major upside to all of this is that virtual assistants are long-term contracted work. This means a lot of costs being saved as opposed to hiring an actual assistant. While there may be a bit more in upfront costs considering virtual assistants can be a bit more expensive than hiring a physical assistant, it can mean a lot of money being saved further down the line, which is an important aspect to think about. VAs cut down on operational expenditures. And with VAs, you no more have to pay for any employee benefits.

Overall, a virtual assistant can be an invaluable tool for a business, startup, or brand. These assistants don’t just help your business run smoothly, they help your life run smoothly. Whether it’s sending a thank you card or sending flowers to a friend or researching potential investors, a virtual assistant can do just about anything, so you can go from one venture to the next without a single hiccup. They take charge of not only the day-to-day business tasks but can even take hold of day-to-day personal tasks so you can keep focused on what’s at hand. This will allow your business to grow instead of staying stagnant.

Got any questions regarding Virtual Assistants? Contact us and let us help you make things better.

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“Line of Expertise”

by Jocelyn Fernandez in Admin Support, Services, Virtual Assistant

The benefits of hiring a virtual assistant (VA) are diverse and well documented. The elevation in technology has made it possible for anyone to work anytime and anywhere as long as they have a high-speed internet connection. We are now in a distinct period where everything can be accomplished virtually. There are some companies who still hire regular employees, who get a regular payroll even on quiet times. However, companies do also have the option to hire virtual administrative assistants that only have to be paid by the work they have done.

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8 Skills That A Virtual Assistant Possess

by Jocelyn Fernandez in Admin Support, Services, Tips, Virtual Assistant, Website Management

Business often gives you too much work to do, especially if you are the owner of it. There are due dates to follow, data to be recorded, reports to be finished, queries to be answered and meetings to be scheduled and attended.

Doing all of these on your own? That will surely burn yourself out! You might not even be able to do some of it cause you might lack the expertise for that certain task. Even more, you might lose interest in it because of how boring the task is. As awful as it sounds, but you can’t and shouldn’t do everything all by yourself! You will always need someone to help you out, someone who can make the work faster, someone who’s able to give you the time to rest or can keep your mind at ease and lets you focus in the most important task at hand.

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Why People Want to Venture into the Virtual Assistant Business

by darrel_seo in Admin Support, General, Human Resource, Online Marketing, Services, Website Management

Imagine this, waking up at 5 AM for a work at 7 AM but you have to consider showering, dressing up, making breakfast for your family, make sure your kids are ready to go to school and your husband is prepped for work, then you have to consider the traffic in the metro and a quick order of a venti-sized cafe latte for an instant pick-me-up then work 8 hours for the rest day and go home and take care of your family again but you are exhausted already and all you want to do is crash onto your bed but then the reality sinks in that this is your routine, 5 days a week for a month–always working, you have no rest and you feel the overwhelming burnout.

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Home-based Virtual Assistant or VA Team: Which Should You Choose?

by Richard Cantrall in Admin Support, Services

 

So how do you know which VA to hire? All virtual assistants provide technical and administrative support to big and small business owners from a remote location. Some provide this support from a home office and some are part of a team working for a VA company. Which should you hire?

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Do I need the document edited or proofread?

by Richard Cantrall in Admin Support, Services, Tips, Typography

I’m often asked to proofread a document only to find after wading through a mishmash of muddled text, that the document clearly needs a major rewrite. At other times, I’m asked to edit a document when it’s clear that only minor grammatical errors need correcting. Proofread or edit – which is called for?

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Order Processing

by Jocelyn Fernandez in Services

Every business in the world runs on the idea that the customer is king, and in the process of doing business nothing is more crucial than being able to deliver what customers pay for. Whether it be a service or a product, businesses need to provide a seamless and efficient process of capturing customer data and completing ordering requirements. Efficiency, after all, plays a central role in the profitability of any business operation and the viability of a product itself. In simple terms, customers would not be interested in ordering a product that takes too long to arrive after they’ve paid for it. In any industry or business, delays and complications add to customers’ overall negative impression of a business, a problem that greatly contributes to a drop in revenue over the long term.

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Email Handling

by Jocelyn Fernandez in Services

Email or “electronic mail,” as we know it today, has been a fixture of our online experience for almost as long as the internet has been in existence. It started out as a simple text-only feature but has since evolved into a more sophisticated service that allows users to send not only text messages but also pictures, audio, video, and all kinds of data through computers and mobile devices. And, for most of us, checking our email accounts is as normal and instinctive as breathing or making coffee.

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Data Entry

by Jocelyn Fernandez in Services

Every business in the world runs on information, and not just the ordinary kind but information that’s accurate and and up-to-date. Inventory and people are set into motion and customers’ needs are met in a timely manner because the right people are able to make informed decisions. MY OWN VIRTUAL ASSISTANT (MyOwnVA) offers fast, secure, and accurate data entry services that is simply unmatched by similar services. MyOwnVA stays ahead of the curve by employing only the most skilled and highly-experienced data entry specialists, assigned specifically to work on customers’ requirements using proprietary software that’s designed for speed and precision.

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