In the previous two decades, consumer practices and trends have changed the ways in which brands advertise their products and drive sales. Because of smartphones and other mobile devices, most of the consumers have the internet available at all times. This allows them to make thoughtful and informed purchases by having the ability to search for product details and reviews on web-based platforms. This consumer behavior has continued the exponential growth of Google and Amazon’s paid search marketing.
Google As The Pioneer of Paid Search Marketing
Paid search marketing has its roots in the early 1990s, as search engines turned into the primary means through which internet users explored the web. While many search engines were in competition with each other, Google quickly settled itself as the top search engine on the web by 2000 as indicated by Search Engine Land. The company launched Google Adwords, a self- service advertising solution to take advantage of its large audience. So as to use Google Adwords, businesses make an ad which informs audiences about what they offer. After making an ad, businesses choose a set of keywords related to their brand that potential customers may look for on Google.
Their ad would then appear above search results when people type those keywords into Google. Business only pays for their ads when people engage with them by clicking on the ad with the website link or when people call the business directly on Google.
Google Paid Search Results
Google Adwords has experienced a strong growth rate since its launch. According to Search Engine Land, Google earned $24.6B in search ad revenue in 2016. Many other search-based platforms have followed suit by developing their own methods of paid search advertising.
Amazon’s Growing Ad Revenue
To reach shoppers as they searched for products on the site, Amazon, the leading e-tailer in the U.S. launched self-service advertising solutions in 2012. Amazon’s shoppers have a high likelihood to buy from the site and this guarantees better sales conversion.
As indicated by Amazon press release in December 2017, more than 1 billion purchases were fulfilled by Amazon during the holiday season. It doesn’t stop there, coupled with frequent purchases, spend by customers has also gone up at the retail giant. As of September 30, 2017, CIRP estimates that in the US, the average yearly spending at Amazon.com for Amazon Prime members is approximately $1,300, and the average spending for Amazon Echo owners is approximately $1,700. All US Amazon customers spend approximately $1,000 yearly.
In 2012, Forrester found that 30 percent of consumers look first on Amazon for their desired products. However, as of 2017, Amazon was a close second to Google in the ranking of sites used to find and research products. Fifty-five percent of product searches in the U.S. comes from Amazon. This continues a more than three-year growth trend for Amazon, suggesting that their share of product searches will continue to grow.
Amazon Paid Search Results
How it Works
The majority of Amazon’s paid search marketing options follow an auction-based model in which sellers and vendors set a daily spending plan for their ads. The more that a seller or vendor is willing to pay for their advertisement, the higher the probability that their advertisements will be shown. Sellers and Vendors pay for their ads per-click, implying that they pay a set amount each time a customer taps or clicks on their advertisements. Thus, Amazon is rewarded for effective advertising. This model has worked well. Business Insider reports that Amazon paid search income was $2.8 billion out of 2017.
Keeping Up With Evolving Trends
While paid search advertising has filled in as a rewarding endeavor for both Google and Amazon, each company remains faced with the challenge to keep up with evolving marketing trends. In 2017, According to Search Engine Watch, Google discharged in excess of 40 updates and changes on its AdWords platform. That same year, Amazon extended its site to new marketplaces around the world, making a need to change their advertising strategies to reach audiences.
2018 promises to be a year of continued change for each company as they keep on extending their advertising options.
MyOwnVA is customer-centric and has long experience in initiatives and campaigns that gets specific groups of people engaged with brands and business. We provide an effective means of communication about what your business has to offer by giving you the ability to focus on what each of your customers genuinely needs.
- Virtual support duties are not limited to clerical work. Many VAs provide marketing, web design and other services.
- VAs are experts in their own niche and understand your business thoroughly.
- VAs are skilled in multiple areas and they can focus on several vital task simultaneously.
- Virtual Assistants specialize in a specific skill set. For example, a marketing or PR virtual assistant only does marketing or PR work. Other virtual assistants do a variety of duties but within a specific industry. For example, a real estate virtual assistant does many tasks, but only for Realtor clients.
- Share the tasks on which you don’t have that much expertise. This way, you can concentrate on your core business functions.
- VA can benefit your business by completing the specialized work.
- Get access to world-class talent and comparatively lower costs.
- Would allow your time to spend on managing the important tasks in your business and less time managing your mundane tasks like scheduling, researching, social media, and more to make sure your business is more productive.
- The major upside to all of this is that virtual assistants are long-term contracted work. This means a lot of costs being saved as opposed to hiring an actual assistant. While there may be a bit more in upfront costs considering virtual assistants can be a bit more expensive than hiring a physical assistant, it can mean a lot of money being saved further down the line, which is an important aspect to think about. VAs cut down on operational expenditures. And with VAs, you no more have to pay for any employee benefits.
Overall, a virtual assistant can be an invaluable tool for a business, startup, or brand. These assistants don’t just help your business run smoothly, they help your life run smoothly. Whether it’s sending a thank you card or sending flowers to a friend or researching potential investors, a virtual assistant can do just about anything, so you can go from one venture to the next without a single hiccup. They take charge of not only the day-to-day business tasks but can even take hold of day-to-day personal tasks so you can keep focused on what’s at hand. This will allow your business to grow instead of staying stagnant.
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