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Increase Your Sales Performance with Amazon Paid Search

by Jocelyn Fernandez in Admin Support, Amazon, Online Marketing, Services, Tips, Virtual Assistant

In the previous two decades, consumer practices and trends have changed the ways in which brands advertise their products and drive sales. Because of smartphones and other mobile devices, most of the consumers have the internet available at all times. This allows them to make thoughtful and informed purchases by having the ability to search for product details and reviews on web-based platforms. This consumer behavior has continued the exponential growth of Google and Amazon’s paid search marketing.

Google As The Pioneer of Paid Search Marketing

Paid search marketing has its roots in the early 1990s, as search engines turned into the primary means through which internet users explored the web. While many search engines were in competition with each other, Google quickly settled itself as the top search engine on the web by 2000 as indicated by Search Engine Land. The company launched Google Adwords, a self- service advertising solution to take advantage of its large audience. So as to use Google Adwords, businesses make an ad which informs audiences about what they offer. After making an ad, businesses choose a set of keywords related to their brand that potential customers may look for on Google. 

Their ad would then appear above search results when people type those keywords into Google. Business only pays for their ads when people engage with them by clicking on the ad with the website link or when people call the business directly on Google.

Google Paid Search Results

Google Adwords has experienced a strong growth rate since its launch. According to Search Engine Land, Google earned $24.6B in search ad revenue in 2016. Many other search-based platforms have followed suit by developing their own methods of paid search advertising.

Amazon’s Growing Ad Revenue

To reach shoppers as they searched for products on the site, Amazon, the leading e-tailer in the U.S. launched self-service advertising solutions in 2012. Amazon’s shoppers have a high likelihood to buy from the site and this guarantees better sales conversion.

As indicated by Amazon press release in December 2017, more than 1 billion purchases were fulfilled by Amazon during the holiday season. It doesn’t stop there, coupled with frequent purchases, spend by customers has also gone up at the retail giant. As of September 30, 2017, CIRP estimates that in the US, the average yearly spending at Amazon.com for Amazon Prime members is approximately $1,300, and the average spending for Amazon Echo owners is approximately $1,700. All US Amazon customers spend approximately $1,000 yearly.

In 2012, Forrester found that 30 percent of consumers look first on Amazon for their desired products. However, as of 2017, Amazon was a close second to Google in the ranking of sites used to find and research products. Fifty-five percent of product searches in the U.S. comes from Amazon. This continues a more than three-year growth trend for Amazon, suggesting that their share of product searches will continue to grow.


Amazon Paid Search Results

How it Works

The majority of Amazon’s paid search marketing options follow an auction-based model in which sellers and vendors set a daily spending plan for their ads. The more that a seller or vendor is willing to pay for their advertisement, the higher the probability that their advertisements will be shown. Sellers and Vendors pay for their ads per-click, implying that they pay a set amount each time a customer taps or clicks on their advertisements. Thus, Amazon is rewarded for effective advertising. This model has worked well. Business Insider reports that Amazon paid search income was $2.8 billion out of 2017. 

Keeping Up With Evolving Trends

While paid search advertising has filled in as a rewarding endeavor for both Google and Amazon, each company remains faced with the challenge to keep up with evolving marketing trends. In 2017, According to Search Engine Watch, Google discharged in excess of 40 updates and changes on its AdWords platform. That same year, Amazon extended its site to new marketplaces around the world, making a need to change their advertising strategies to reach audiences.

2018 promises to be a year of continued change for each company as they keep on extending their advertising options.

MyOwnVA is customer-centric and has long experience in initiatives and campaigns that gets specific groups of people engaged with brands and business. We provide an effective means of communication about what your business has to offer by giving you the ability to focus on what each of your customers genuinely needs.

Get in touch today, we’d be more than happy to present what we can offer your business and how you can be a part of our story. Hire a Virtual Assistant in the Philippines now! 

Connect today, we’d be beyond what glad to show what we can offer your business. Contract a Virtual Assistant in the Philippines now! You can contact us or email us at jocelyn@myownva.com.

 

 

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8 Skills That A Virtual Assistant Possess

by Jocelyn Fernandez in Admin Support, Services, Tips, Virtual Assistant, Website Management

Business often gives you too much work to do, especially if you are the owner of it. There are due dates to follow, data to be recorded, reports to be finished, queries to be answered and meetings to be scheduled and attended.

Doing all of these on your own? That will surely burn yourself out! You might not even be able to do some of it cause you might lack the expertise for that certain task. Even more, you might lose interest in it because of how boring the task is. As awful as it sounds, but you can’t and shouldn’t do everything all by yourself! You will always need someone to help you out, someone who can make the work faster, someone who’s able to give you the time to rest or can keep your mind at ease and lets you focus in the most important task at hand.

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Do I need the document edited or proofread?

by Richard Cantrall in Admin Support, Services, Tips, Typography

I’m often asked to proofread a document only to find after wading through a mishmash of muddled text, that the document clearly needs a major rewrite. At other times, I’m asked to edit a document when it’s clear that only minor grammatical errors need correcting. Proofread or edit – which is called for?

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How to Take a Vacation

by Jocelyn Fernandez in Tips

Has work been getting on your nerves lately? Or maybe THAT client from hell is being particularly difficult. Take a break! YOU are the boss after all! You get to choose your working hours, you get to work anywhere you wish. Life as an entrepreneur should be flexible but sometimes its hard to get away.
A vacation and leisure activities increased the level of happiness and good health. Doctors are now prescribing “a holiday” as an antidepressant and in men who are at the highest risk for heart disease are those who missed vacation for five consecutive years.

It just states the obvious – vacation makes us happy. But how do you take a vacation without having the world come to an end?

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Letting an Employee Go

by Jocelyn Fernandez in Tips

Termination should always the last step in a bigger process.

There is a Termination process that should be follow;

1. own the decision, reference relevant, leadership/HR

What can I do to change this situation?

Ans. the decision is final

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Google Map

by Jocelyn Fernandez in Tips

Google Maps provide directions, interactive maps and satellite of many countries.

It is a mapping application and technology provided by Google, offering satellite imagery, street maps and street view perspectives.

Google Maps package consists of two major components;

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Google Link Penalty

by Jocelyn Fernandez in Tips

How do I know if I have been affected?

Follow this steps to check if you have received a penalty from Google. This means businesses websites will be adversely affected by Google penalty.The penalty can be triggered as a by-product of a manual review by another site or an intentional penalization for various black-hat SEO techniques.

So why did you get penalized by Google?

Google penalizes sites that they feel have unnatural links. Don’t want to do this yourself? We can help.

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