In the previous two decades, consumer practices and trends have changed the ways in which brands advertise their products and drive sales. Because of smartphones and other mobile devices, most of the consumers have the internet available at all times. This allows them to make thoughtful and informed purchases by having the ability to search for product details and reviews on web-based platforms. This consumer behavior has continued the exponential growth of Google and Amazon’s paid search marketing.
Google As The Pioneer of Paid Search Marketing
Paid search marketing has its roots in the early 1990s, as search engines turned into the primary means through which internet users explored the web. While many search engines were in competition with each other, Google quickly settled itself as the top search engine on the web by 2000 as indicated by Search Engine Land. The company launched Google Adwords, a self- service advertising solution to take advantage of its large audience. So as to use Google Adwords, businesses make an ad which informs audiences about what they offer. After making an ad, businesses choose a set of keywords related to their brand that potential customers may look for on Google.
Their ad would then appear above search results when people type those keywords into Google. Business only pays for their ads when people engage with them by clicking on the ad with the website link or when people call the business directly on Google.
Google Paid Search Results
Google Adwords has experienced a strong growth rate since its launch. According to Search Engine Land, Google earned $24.6B in search ad revenue in 2016. Many other search-based platforms have followed suit by developing their own methods of paid search advertising.
Amazon’s Growing Ad Revenue
To reach shoppers as they searched for products on the site, Amazon, the leading e-tailer in the U.S. launched self-service advertising solutions in 2012. Amazon’s shoppers have a high likelihood to buy from the site and this guarantees better sales conversion.
As indicated by Amazon press release in December 2017, more than 1 billion purchases were fulfilled by Amazon during the holiday season. It doesn’t stop there, coupled with frequent purchases, spend by customers has also gone up at the retail giant. As of September 30, 2017, CIRP estimates that in the US, the average yearly spending at Amazon.com for Amazon Prime members is approximately $1,300, and the average spending for Amazon Echo owners is approximately $1,700. All US Amazon customers spend approximately $1,000 yearly.
In 2012, Forrester found that 30 percent of consumers look first on Amazon for their desired products. However, as of 2017, Amazon was a close second to Google in the ranking of sites used to find and research products. Fifty-five percent of product searches in the U.S. comes from Amazon. This continues a more than three-year growth trend for Amazon, suggesting that their share of product searches will continue to grow.
Amazon Paid Search Results
How it Works
The majority of Amazon’s paid search marketing options follow an auction-based model in which sellers and vendors set a daily spending plan for their ads. The more that a seller or vendor is willing to pay for their advertisement, the higher the probability that their advertisements will be shown. Sellers and Vendors pay for their ads per-click, implying that they pay a set amount each time a customer taps or clicks on their advertisements. Thus, Amazon is rewarded for effective advertising. This model has worked well. Business Insider reports that Amazon paid search income was $2.8 billion out of 2017.
Keeping Up With Evolving Trends
While paid search advertising has filled in as a rewarding endeavor for both Google and Amazon, each company remains faced with the challenge to keep up with evolving marketing trends. In 2017, According to Search Engine Watch, Google discharged in excess of 40 updates and changes on its AdWords platform. That same year, Amazon extended its site to new marketplaces around the world, making a need to change their advertising strategies to reach audiences.
2018 promises to be a year of continued change for each company as they keep on extending their advertising options.
MyOwnVA is customer-centric and has long experience in initiatives and campaigns that gets specific groups of people engaged with brands and business. We provide an effective means of communication about what your business has to offer by giving you the ability to focus on what each of your customers genuinely needs.
- Virtual support duties are not limited to clerical work. Many VAs provide marketing, web design and other services.
- VAs are experts in their own niche and understand your business thoroughly.
- VAs are skilled in multiple areas and they can focus on several vital task simultaneously.
- Virtual Assistants specialize in a specific skill set. For example, a marketing or PR virtual assistant only does marketing or PR work. Other virtual assistants do a variety of duties but within a specific industry. For example, a real estate virtual assistant does many tasks, but only for Realtor clients.
- Share the tasks on which you don’t have that much expertise. This way, you can concentrate on your core business functions.
- VA can benefit your business by completing the specialized work.
- Get access to world-class talent and comparatively lower costs.
- Would allow your time to spend on managing the important tasks in your business and less time managing your mundane tasks like scheduling, researching, social media, and more to make sure your business is more productive.
- The major upside to all of this is that virtual assistants are long-term contracted work. This means a lot of costs being saved as opposed to hiring an actual assistant. While there may be a bit more in upfront costs considering virtual assistants can be a bit more expensive than hiring a physical assistant, it can mean a lot of money being saved further down the line, which is an important aspect to think about. VAs cut down on operational expenditures. And with VAs, you no more have to pay for any employee benefits.
Overall, a virtual assistant can be an invaluable tool for a business, startup, or brand. These assistants don’t just help your business run smoothly, they help your life run smoothly. Whether it’s sending a thank you card or sending flowers to a friend or researching potential investors, a virtual assistant can do just about anything, so you can go from one venture to the next without a single hiccup. They take charge of not only the day-to-day business tasks but can even take hold of day-to-day personal tasks so you can keep focused on what’s at hand. This will allow your business to grow instead of staying stagnant.
Got any questions regarding Virtual Assistants? Contact us and let us help you make things better.Read more
The benefits of hiring a virtual assistant (VA) are diverse and well documented. The elevation in technology has made it possible for anyone to work anytime and anywhere as long as they have a high-speed internet connection. We are now in a distinct period where everything can be accomplished virtually. There are some companies who still hire regular employees, who get a regular payroll even on quiet times. However, companies do also have the option to hire virtual administrative assistants that only have to be paid by the work they have done.Read more
Things Virtual Assistants Can Do For You
Virtual assistants can come in various types depending on their abilities and skills. Some are well-equipped with knowledge in logistics, while others are expert in web-based services such as email management, do research and managing social media accounts.
We have listed down some of the things Virtual Assistants can assist you with.Read more
The first step you take as an Amazon seller after hiring a virtual assistant, an agency or a remote partner is to give them access to your Amazon Seller Central Account.
This access is necessary for your partner to conduct operations on your seller central account. It enables them to gather reports, data or campaign management activities like creating new listings, promotions, campaigns, adding keywords, and uploading products.
There are two ways to provide access: Email access and API/oAuth access.
Giving Access Through Email
This allows access to Seller Central so the user can request permissions for specific activities like Inventory, Pricing, Advertising, and Orders. It is necessary to send an invite to the partner’s email address to provide them access through email. When the partner accepts the invitation, you should give them the right permissions, depending on what you would need them to do.
When the access is available the partners can sign in to Seller Central accounts to oversee and manage it.
Giving access through API/oAuth
When you give access, ensure that you login using the Amazon account which has access to Seller Central. This is an extremely secure and safe method for providing access to tools since this verification utilizes OAuth and Amazon Login service.
The greater part of the tools that help Amazon Seller Central require Amazon Advertising API and MWS API access.
MyOwnVA is a company with long experience and exceptional capabilities developed over time to handle client’s requirements for Amazon and other eCommerce tasks. Our work has allowed us to grow with start-up companies and serve organizations behind multinational brands, and our work has become an essential driver for businesses that offer services and products found in markets across the world. It is this kind of experience that gives our clients the confidence to work with us in finding ways to make their projects more efficient and highly effective.
Get in touch today, we’d be more than happy to present what we can offer your business and how you can be a part of our story. Hire a Virtual Assistant in the Philippines now! You can contact us or email us at email@example.com.Read more
Every Virtual Assistant had Experienced this…
It really doesn’t matter if you are a rookie virtual assistant or a customer service pro. Everyone has experienced those difficult clients that make any project a living hell.
The first step is to identify which type of client you have. All clients are not the made the same. They come in all different sizes, attitudes and demands. Some demands are realistic and others will have you pulling your hair out. But there is hope. Here are some profiles of those clients and how to spot them.Read more
Virtual Assistants or VAs manage both online and offline works which are now in huge demand from entrepreneurs and businesses. A VA can assist a business owner “virtually” or online. They find this line of work challenging and fulfilling because, every day, there is another task to be assigned and no two days are the same.Read more