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Showing posts tagged with: Virtual Assistant

Increase Your Sales Performance with Amazon Paid Search

by Jocelyn Fernandez in Admin Support, Amazon, Online Marketing, Services, Tips, Virtual Assistant

In the previous two decades, consumer practices and trends have changed the ways in which brands advertise their products and drive sales. Because of smartphones and other mobile devices, most of the consumers have the internet available at all times. This allows them to make thoughtful and informed purchases by having the ability to search for product details and reviews on web-based platforms. This consumer behavior has continued the exponential growth of Google and Amazon’s paid search marketing.

Google As The Pioneer of Paid Search Marketing

Paid search marketing has its roots in the early 1990s, as search engines turned into the primary means through which internet users explored the web. While many search engines were in competition with each other, Google quickly settled itself as the top search engine on the web by 2000 as indicated by Search Engine Land. The company launched Google Adwords, a self- service advertising solution to take advantage of its large audience. So as to use Google Adwords, businesses make an ad which informs audiences about what they offer. After making an ad, businesses choose a set of keywords related to their brand that potential customers may look for on Google. 

Their ad would then appear above search results when people type those keywords into Google. Business only pays for their ads when people engage with them by clicking on the ad with the website link or when people call the business directly on Google.

Google Paid Search Results

Google Adwords has experienced a strong growth rate since its launch. According to Search Engine Land, Google earned $24.6B in search ad revenue in 2016. Many other search-based platforms have followed suit by developing their own methods of paid search advertising.

Amazon’s Growing Ad Revenue

To reach shoppers as they searched for products on the site, Amazon, the leading e-tailer in the U.S. launched self-service advertising solutions in 2012. Amazon’s shoppers have a high likelihood to buy from the site and this guarantees better sales conversion.

As indicated by Amazon press release in December 2017, more than 1 billion purchases were fulfilled by Amazon during the holiday season. It doesn’t stop there, coupled with frequent purchases, spend by customers has also gone up at the retail giant. As of September 30, 2017, CIRP estimates that in the US, the average yearly spending at Amazon.com for Amazon Prime members is approximately $1,300, and the average spending for Amazon Echo owners is approximately $1,700. All US Amazon customers spend approximately $1,000 yearly.

In 2012, Forrester found that 30 percent of consumers look first on Amazon for their desired products. However, as of 2017, Amazon was a close second to Google in the ranking of sites used to find and research products. Fifty-five percent of product searches in the U.S. comes from Amazon. This continues a more than three-year growth trend for Amazon, suggesting that their share of product searches will continue to grow.


Amazon Paid Search Results

How it Works

The majority of Amazon’s paid search marketing options follow an auction-based model in which sellers and vendors set a daily spending plan for their ads. The more that a seller or vendor is willing to pay for their advertisement, the higher the probability that their advertisements will be shown. Sellers and Vendors pay for their ads per-click, implying that they pay a set amount each time a customer taps or clicks on their advertisements. Thus, Amazon is rewarded for effective advertising. This model has worked well. Business Insider reports that Amazon paid search income was $2.8 billion out of 2017. 

Keeping Up With Evolving Trends

While paid search advertising has filled in as a rewarding endeavor for both Google and Amazon, each company remains faced with the challenge to keep up with evolving marketing trends. In 2017, According to Search Engine Watch, Google discharged in excess of 40 updates and changes on its AdWords platform. That same year, Amazon extended its site to new marketplaces around the world, making a need to change their advertising strategies to reach audiences.

2018 promises to be a year of continued change for each company as they keep on extending their advertising options.

MyOwnVA is customer-centric and has long experience in initiatives and campaigns that gets specific groups of people engaged with brands and business. We provide an effective means of communication about what your business has to offer by giving you the ability to focus on what each of your customers genuinely needs.

Get in touch today, we’d be more than happy to present what we can offer your business and how you can be a part of our story. Hire a Virtual Assistant in the Philippines now! 

Connect today, we’d be beyond what glad to show what we can offer your business. Contract a Virtual Assistant in the Philippines now! You can contact us or email us at jocelyn@myownva.com.

 

 

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Online Virtual Assistant: Its Definition and Functions

by Jocelyn Fernandez in Admin Support, Human Resource, Virtual Assistant

Having less time is a big no in entrepreneurship. Fulfilling orders, responding to customers, and managing your social media accounts are some possible task you must do when you already started out your own company. Doing those responsibilities will cost so much of your time and may lead to a problem for sure. Though you can hire some full-time employee to perform those tasks, it may be costly on your part.

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Virtual Assistants: Who are They?

by Jocelyn Fernandez in Admin Support, Human Resources, Virtual Assistant

Virtual Assistants, also known as VA, handle various administrative and professional services who works remotely from the client’s that they are working for. The time they spend working is tracked and optimized through specialized software. They are responsible for taking care of the client’s back office and administrative tasks such as making use of the business’ core competencies which enable the company to grow and expand.

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8 Skills That A Virtual Assistant Possess

by Jocelyn Fernandez in Admin Support, Services, Tips, Virtual Assistant, Website Management

Business often gives you too much work to do, especially if you are the owner of it. There are due dates to follow, data to be recorded, reports to be finished, queries to be answered and meetings to be scheduled and attended.

Doing all of these on your own? That will surely burn yourself out! You might not even be able to do some of it cause you might lack the expertise for that certain task. Even more, you might lose interest in it because of how boring the task is. As awful as it sounds, but you can’t and shouldn’t do everything all by yourself! You will always need someone to help you out, someone who can make the work faster, someone who’s able to give you the time to rest or can keep your mind at ease and lets you focus in the most important task at hand.

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5 Awesome Benefits of Having a Virtual Assistant

by Jocelyn Fernandez in Admin Support, Human Resources, Virtual Assistant

It’s 2019! Computers, cell phones and the internet are taking over this generation. Yet, businesses are not an exception. Business transactions can be easily done online today. Whether you are just starting up or managing an established business, you surely need to have staff. Virtual Assistants are what you need.

Curious and still having second thoughts? No worries, we have you covered. We have listed 5 benefits of having a Virtual Assistant.

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10 Characteristics Of An Online Personal Assistant

by Jocelyn Fernandez in Admin Support, Human Resource, Virtual Assistant


Information Technology nowadays has evolved into something that is very helpful to society such as creating jobs. The best example of this is the Virtual Assistant or sometimes called an Online Personal Assistant. They are kind and friendly, reliable, accurate and do really love their job. Because of these values, company owners, always invest their time and money to those who are deserving of the position.

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Order Processing

by Jocelyn Fernandez in Services

Every business in the world runs on the idea that the customer is king, and in the process of doing business nothing is more crucial than being able to deliver what customers pay for. Whether it be a service or a product, businesses need to provide a seamless and efficient process of capturing customer data and completing ordering requirements. Efficiency, after all, plays a central role in the profitability of any business operation and the viability of a product itself. In simple terms, customers would not be interested in ordering a product that takes too long to arrive after they’ve paid for it. In any industry or business, delays and complications add to customers’ overall negative impression of a business, a problem that greatly contributes to a drop in revenue over the long term.

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Email Handling

by Jocelyn Fernandez in Services

Email or “electronic mail,” as we know it today, has been a fixture of our online experience for almost as long as the internet has been in existence. It started out as a simple text-only feature but has since evolved into a more sophisticated service that allows users to send not only text messages but also pictures, audio, video, and all kinds of data through computers and mobile devices. And, for most of us, checking our email accounts is as normal and instinctive as breathing or making coffee.

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Data Entry

by Jocelyn Fernandez in Services

Every business in the world runs on information, and not just the ordinary kind but information that’s accurate and and up-to-date. Inventory and people are set into motion and customers’ needs are met in a timely manner because the right people are able to make informed decisions. MY OWN VIRTUAL ASSISTANT (MyOwnVA) offers fast, secure, and accurate data entry services that is simply unmatched by similar services. MyOwnVA stays ahead of the curve by employing only the most skilled and highly-experienced data entry specialists, assigned specifically to work on customers’ requirements using proprietary software that’s designed for speed and precision.

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Lead Research

by Jocelyn Fernandez in Services

Searching for information from various resources or databases, or “Lead Research” is one of our specialties.

Web sites, online directories and search engines are an excellent source of leads, although the process can be time consuming. Services of this kind have been used by insurance companies, real estate agents, wholesalers, marketing firms, private investigators, research scientists, and educational institutions.

Lead Research is an effective method of getting information to make important decisions.

My Own Virtual Assistant will help you. Contact us to learn more.

 

 

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