Every business in the world runs on the idea that the customer is king, and in the process of doing business, nothing is more crucial than being able to deliver what customers pay for. Whether it be a service or a product, businesses need to provide a seamless and efficient process of capturing customer data and completing ordering requirements. Efficiency, after all, plays a central role in the profitability of any business operation and the viability of a product itself. In simple terms, customers would not be interested in ordering a product that takes too long to arrive after they’ve paid for it. In any industry or business, delays and complications add to customers’ overall negative impression of a business, a problem that greatly contributes to a drop in revenue over the long term.